{"id":712,"date":"2022-11-10T14:49:01","date_gmt":"2022-11-10T17:49:01","guid":{"rendered":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/?p=712"},"modified":"2022-11-10T15:11:02","modified_gmt":"2022-11-10T18:11:02","slug":"empreender-na-favela-e","status":"publish","type":"post","link":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","title":{"rendered":"Empreender na favela \u00e9\u2026"},"content":{"rendered":"<h2>A voz do Google n\u00e3o \u00e9 a voz de Deus. Mas ela nos ajuda a entender o que o povo est\u00e1 pensando por a\u00ed quando o assunto \u00e9 quente, como \u00e9 o caso da tecnologia nas comunidades<\/h2>\n<p>Por Rodrigo Guerra*<\/p>\n<p>Nas favelas brasileiras, a tecnologia n\u00e3o chega trazendo s\u00f3 vantagens. Ao contr\u00e1rio do que acontece em outros ambientes, \u00e9 preciso que as comunidades se apropriem da novidade e fa\u00e7am uma esp\u00e9cie de \u201chackeamento do bem\u201d para poder usar o melhor da ferramenta em seu aspecto social e t\u00e9cnico. Isso eu aprendi com o David Nemer, professor da Universidade da Virg\u00ednia, nos EUA, durante o videocast que gravamos para o Unbox.<\/p>\n<p>Essa a\u00e7\u00e3o, claro, produz um ambiente muito favor\u00e1vel ao empreendedorismo e \u00e0 inova\u00e7\u00e3o. Mas, aparentemente, n\u00e3o sou s\u00f3 eu que preciso conhecer mais sobre essa realidade nas comunidades brasileiras. A julgar pelas sugest\u00f5es do Google ao digitarmos palavras como \u201ctecnologia\u201d, &#8220;empreendedorismo&#8221; e \u201cfavela\u201d, fica claro que ainda falta conhecimento e sobram estigmas, j\u00e1 que termos como \u201ccrime\u201d e \u201cinseguran\u00e7a\u201d s\u00e3o invariavelmente propostos pelo sistema de autocompletar da busca.<\/p>\n<p>Neste segundo bloco do videocast &#8220;O digital, a periferia e as novas rela\u00e7\u00f5es de trabalho&#8221;, David Nemer comenta esses resultados e desconstr\u00f3i algumas ideias preconcebidas. Assista agora.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_40679\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gxViHPDLENo?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p><strong>Assista e leia tamb\u00e9m:<\/strong><\/p>\n<p><a href=\"https:\/\/unbox.dev.br\/post\/a-periferia-e-suas-novas-relacoes-de-trabalho\">A periferia e suas novas rela\u00e7\u00f5es de trabalho<\/a><\/p>\n<p><a href=\"https:\/\/unbox.dev.br\/post\/alfabetizacao-digital-nos-polos-da-periferia-cria-novo-modelo-de-trabalho\">Alfabetiza\u00e7\u00e3o digital nos polos da periferia cria novo modelo de trabalho<\/a><\/p>\n<p><a href=\"https:\/\/unbox.dev.br\/post\/o-digital-a-periferia-e-as-novas-relacoes-de-trabalho\">O digital, a periferia e as novas rela\u00e7\u00f5es de trabalho<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A voz do Google n\u00e3o \u00e9 a voz de Deus. Mas ela nos ajuda a entender o que o povo est\u00e1 pensando por a\u00ed quando o assunto \u00e9 quente, como \u00e9 o caso da tecnologia nas comunidades Por Rodrigo Guerra* Nas favelas brasileiras, a tecnologia n\u00e3o chega trazendo s\u00f3 vantagens. Ao contr\u00e1rio do que acontece [&hellip;]<\/p>\n","protected":false},"author":1027,"featured_media":713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[204],"tags":[418,424,64,292,423,50,417,419,426,425,55],"acf":{"possui_podcast":false,"poussi_gif":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empreender na favela \u00e9\u2026 - Unbox Project<\/title>\n<meta name=\"description\" content=\"Ao digitarmos palavras como &quot;tecnologia&quot; e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empreender na favela \u00e9\u2026 - Unbox Project\" \/>\n<meta property=\"og:description\" content=\"Ao digitarmos palavras como &quot;tecnologia&quot; e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/\" \/>\n<meta property=\"og:site_name\" content=\"Unbox Project\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T17:49:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T18:11:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-content\/uploads\/sites\/5\/2022\/11\/pexels-caio-67112_Easy-Resize.com_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"essense\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"essense\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/\",\"url\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/\",\"name\":\"Empreender na favela \u00e9\u2026 - Unbox Project\",\"isPartOf\":{\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#website\"},\"datePublished\":\"2022-11-10T17:49:01+00:00\",\"dateModified\":\"2022-11-10T18:11:02+00:00\",\"author\":{\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/4c19012d2f9aacb15ef3281e96fc45e7\"},\"description\":\"Ao digitarmos palavras como \\\"tecnologia\\\" e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas\",\"breadcrumb\":{\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empreender na favela \u00e9\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#website\",\"url\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/\",\"name\":\"Unbox Project\",\"description\":\"Desencaixotando o pensamento cr\u00edtico que deve(ria) anteceder a inova\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/4c19012d2f9aacb15ef3281e96fc45e7\",\"name\":\"essense\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2cb037abd7571a2c6f58c92c6bfe0942?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2cb037abd7571a2c6f58c92c6bfe0942?s=96&d=mm&r=g\",\"caption\":\"essense\"},\"url\":\"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/author\/essense\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empreender na favela \u00e9\u2026 - Unbox Project","description":"Ao digitarmos palavras como \"tecnologia\" e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","og_locale":"pt_BR","og_type":"article","og_title":"Empreender na favela \u00e9\u2026 - Unbox Project","og_description":"Ao digitarmos palavras como \"tecnologia\" e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas","og_url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","og_site_name":"Unbox Project","article_published_time":"2022-11-10T17:49:01+00:00","article_modified_time":"2022-11-10T18:11:02+00:00","og_image":[{"width":1280,"height":851,"url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-content\/uploads\/sites\/5\/2022\/11\/pexels-caio-67112_Easy-Resize.com_.jpg","type":"image\/jpeg"}],"author":"essense","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"essense","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","name":"Empreender na favela \u00e9\u2026 - Unbox Project","isPartOf":{"@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#website"},"datePublished":"2022-11-10T17:49:01+00:00","dateModified":"2022-11-10T18:11:02+00:00","author":{"@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/4c19012d2f9aacb15ef3281e96fc45e7"},"description":"Ao digitarmos palavras como \"tecnologia\" e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas","breadcrumb":{"@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/"},{"@type":"ListItem","position":2,"name":"Empreender na favela \u00e9\u2026"}]},{"@type":"WebSite","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#website","url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/","name":"Unbox Project","description":"Desencaixotando o pensamento cr\u00edtico que deve(ria) anteceder a inova\u00e7\u00e3o","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/4c19012d2f9aacb15ef3281e96fc45e7","name":"essense","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2cb037abd7571a2c6f58c92c6bfe0942?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2cb037abd7571a2c6f58c92c6bfe0942?s=96&d=mm&r=g","caption":"essense"},"url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/author\/essense\/"}]}},"yoast_title":"Empreender na favela \u00e9\u2026 - Unbox Project","yoast_meta":[{"name":"description","content":"Ao digitarmos palavras como &quot;tecnologia&quot; e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas"},{"name":"robots","content":"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"},{"property":"og:locale","content":"pt_BR"},{"property":"og:type","content":"article"},{"property":"og:title","content":"Empreender na favela \u00e9\u2026 - Unbox Project"},{"property":"og:description","content":"Ao digitarmos palavras como &quot;tecnologia&quot; e \u201cfavela\u201d no Google, fica claro que ainda falta conhecimento e sobram estigmas"},{"property":"og:url","content":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/"},{"property":"og:site_name","content":"Unbox Project"},{"property":"article:published_time","content":"2022-11-10T17:49:01+00:00"},{"property":"article:modified_time","content":"2022-11-10T18:11:02+00:00"},{"property":"og:image","content":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-content\/uploads\/sites\/5\/2022\/11\/pexels-caio-67112_Easy-Resize.com_.jpg"},{"property":"og:image:width","content":"1280"},{"property":"og:image:height","content":"851"},{"property":"og:image:type","content":"image\/jpeg"},{"name":"author","content":"essense"},{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:label1","content":"Escrito por"},{"name":"twitter:data1","content":"essense"},{"name":"twitter:label2","content":"Est. tempo de leitura"},{"name":"twitter:data2","content":"2 minutos"},{"name":"robots","content":"index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"}],"yoast_json_ld":[{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/","name":"Empreender na favela &eacute;&hellip; - Unbox Project","isPartOf":{"@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#website"},"datePublished":"2022-11-10T17:49:01+00:00","dateModified":"2022-11-10T18:11:02+00:00","author":{"@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/4c19012d2f9aacb15ef3281e96fc45e7"},"description":"Ao digitarmos palavras como \"tecnologia\" e &ldquo;favela&rdquo; no Google, fica claro que ainda falta conhecimento e sobram estigmas","breadcrumb":{"@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/2022\/11\/10\/empreender-na-favela-e\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In&iacute;cio","item":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/"},{"@type":"ListItem","position":2,"name":"Empreender na favela &eacute;&hellip;"}]},{"@type":"WebSite","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#website","url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/","name":"Unbox Project","description":"Desencaixotando o pensamento cr&iacute;tico que deve(ria) anteceder a inova&ccedil;&atilde;o","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/4c19012d2f9aacb15ef3281e96fc45e7","name":"essense","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2cb037abd7571a2c6f58c92c6bfe0942?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2cb037abd7571a2c6f58c92c6bfe0942?s=96&d=mm&r=g","caption":"essense"},"url":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/author\/essense\/"}]}],"_links":{"self":[{"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/posts\/712"}],"collection":[{"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/users\/1027"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":4,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/posts\/712\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/posts\/712\/revisions\/727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/media\/713"}],"wp:attachment":[{"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/categories?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.hostgrano.com.br\/rodrigoguerra\/wp-json\/wp\/v2\/tags?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}