{"id":10,"date":"2021-07-21T08:16:26","date_gmt":"2021-07-21T11:16:26","guid":{"rendered":"https:\/\/sites.hostgrano.com.br\/lightkeeper\/?p=10"},"modified":"2021-07-28T11:56:52","modified_gmt":"2021-07-28T14:56:52","slug":"a-construcao-da-confianca-no-mundo-vuca","status":"publish","type":"post","link":"https:\/\/sites.hostgrano.com.br\/lightkeeper\/2021\/07\/21\/a-construcao-da-confianca-no-mundo-vuca\/","title":{"rendered":"A constru\u00e7\u00e3o da confian\u00e7a no mundo VUCA"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Em sua primeira Live no Instagram, a ag\u00eancia Lightkeeper, do grupo essense, convida Paulo Marcos Senra Souza e <\/span><\/i><i><span style=\"font-weight: 400\">Martha Oliveira<\/span><\/i><i><span style=\"font-weight: 400\">, da La\u00e7os Sa\u00fade, para discutir o tema sob o aspecto da sa\u00fade<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Fake news, discurso de \u00f3dio, individualismo e uma desconfian\u00e7a generalizada marcam os nossos tempos. O assunto virou pauta das escolas de gest\u00e3o e ganhou uma defini\u00e7\u00e3o dos estudiosos de Lideran\u00e7a Warren Bennis e Burt Nanus: VUCA. Em ingl\u00eas, o acr\u00f4nimo busca expressar a volatilidade, incerteza, complexidade e ambiguidade do nosso mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O impacto na sociedade \u00e9 grande e ainda mais\u00a0 intenso no mundo dos neg\u00f3cios. A \u00faltima edi\u00e7\u00e3o do <a href=\"https:\/\/www.edelman.com\/trust\/2021-trust-barometer\">Edelman Trust Barometer<\/a> aponta que 68% dos entrevistados acreditam que os l\u00edderes das empresas tentam enganar as pessoas de prop\u00f3sito.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">E como fica esse descr\u00e9dito no\u00a0 universo da sa\u00fade, \u00e1rea em que a desinforma\u00e7\u00e3o coloca vidas em risco?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Estudioso da \u00e1rea de sa\u00fade, fundador da Amil, da Alian\u00e7a para a Sa\u00fade Populacional (Asap) e do Instituto Latino-Americano de Gest\u00e3o em Sa\u00fade (Inlags) e advisor da La\u00e7os Sa\u00fade, Paulo Marcos Senra Souza nos explicar\u00e1 como responder aos desafios destes tempos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ex-diretora da Ag\u00eancia Nacional de Sa\u00fade Suplementar (ANS) e da Associa\u00e7\u00e3o Nacional dos Hospitais Privados (Anahp), Martha Oliveira tamb\u00e9m oferece sua resposta para o mundo VUCA: a cria\u00e7\u00e3o de neg\u00f3cios com prop\u00f3sito, que busquem mudar paradigmas em seus setores e fortalecer os v\u00ednculos com os clientes. Ela nos conta sobre o que a motivou a fundar a La\u00e7os Sa\u00fade, empresa de aten\u00e7\u00e3o domiciliar focada em pacientes idosos e apoiada pela metodologia de cuidado em comunidade buurtzorg, desenvolvida na Holanda.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O encontro ser\u00e1 mediado pela diretora-executiva da Lightkeeper, Cylene Souza.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A live acontece na ter\u00e7a-feira, dia 27, \u00e0s 17h, no canal da Lightkeeper no Instagram: <a href=\"https:\/\/www.instagram.com\/agencialightkeeper\/\">agencialightkeeper<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">Participe!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em sua primeira Live no Instagram, a ag\u00eancia Lightkeeper, do grupo essense, convida Paulo Marcos Senra Souza e Martha Oliveira, da La\u00e7os Sa\u00fade, para discutir o tema sob o aspecto da sa\u00fade Fake news, discurso de \u00f3dio, individualismo e uma desconfian\u00e7a generalizada marcam os nossos tempos. O assunto virou pauta das escolas de gest\u00e3o e [&hellip;]<\/p>\n","protected":false},"author":1025,"featured_media":23,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A constru\u00e7\u00e3o da confian\u00e7a no mundo VUCA - Lightkeeper<\/title>\n<meta name=\"description\" content=\"Em sua primeira Live no Instagram, a ag\u00eancia Lightkeeper, do grupo essense, convida Paulo Marcos Senra Souza e Martha Oliveira, da La\u00e7os Sa\u00fade, para discutir o tema &quot;Mundo VUCA&quot; sob o aspecto da sa\u00fade\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.hostgrano.com.br\/lightkeeper\/2021\/07\/21\/a-construcao-da-confianca-no-mundo-vuca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A constru\u00e7\u00e3o da confian\u00e7a no mundo VUCA - 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