{"id":43,"date":"2020-10-01T20:46:11","date_gmt":"2020-10-01T23:46:11","guid":{"rendered":"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/"},"modified":"2021-07-02T12:05:11","modified_gmt":"2021-07-02T15:05:11","slug":"como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises","status":"publish","type":"post","link":"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/","title":{"rendered":"Como o mercado de sa\u00fade pode lidar com os custos ap\u00f3s crises?"},"content":{"rendered":"<p>O novo coronav\u00edrus (Covid-19) criou n\u00e3o apenas uma crise sanit\u00e1ria, como tamb\u00e9m econ\u00f4mica. O mercado de sa\u00fade, geralmente, \u00e9 imune a recess\u00f5es, uma vez que a demanda por cuidados m\u00e9dicos \u00e9 constante em tempos bons ou ruins.<\/p>\n<p>Mas a crise ocasionada pelo Covid-19 \u00e9 diferente. A popula\u00e7\u00e3o precisou praticar o distanciamento social e minimizar as atividades externas. Pessoas, que antes estariam usando os servi\u00e7os de sa\u00fade, optaram por ficar em casa e adiaram cuidados que n\u00e3o s\u00e3o urgentes. Al\u00e9m disso, muitas perderam seus empregos e a possibilidade de manter os planos m\u00e9dicos.<\/p>\n<p>Como resultado, em algumas localidades, os sal\u00e1rios do corpo cl\u00ednico est\u00e3o sendo reduzidos ou congelados, e alguns funcion\u00e1rios est\u00e3o sendo dispensados. Para a gest\u00e3o em sa\u00fade, esse \u00e9 um momento decisivo para entender as demandas e aprender a lidar n\u00e3o s\u00f3 com essa crise, como as que podem surgir no futuro.<\/p>\n<h2><strong>Li\u00e7\u00f5es do coronav\u00edrus para o mercado de sa\u00fade<\/strong><\/h2>\n<p>Apesar dos problemas, algumas oportunidades criadas pela pandemia devem se tornar tend\u00eancias no p\u00f3s-crise para o mercado de sa\u00fade e identific\u00e1-las \u00e9 primordial para n\u00e3o ficar para tr\u00e1s, como o novo comportamento das pessoas perante o consumo de servi\u00e7os e produtos da \u00e1rea. \u00c9 prov\u00e1vel que haja mais aten\u00e7\u00e3o \u00e0 higiene b\u00e1sica e \u00e0s precau\u00e7\u00f5es com ambientes p\u00fablicos, o que deve servir como fomento \u00e0 medicina preventiva.<\/p>\n<p>Al\u00e9m disso, considerando as implica\u00e7\u00f5es do coronav\u00edrus, surge a necessidade, por parte das operadoras de sa\u00fade, de passar a ofertar planos focados na aten\u00e7\u00e3o prim\u00e1ria e idealizados para grupos espec\u00edficos, como idosos e doentes cr\u00f4nicos.<\/p>\n<p>Nesse sentido, a integraliza\u00e7\u00e3o do cuidado e o atendimento humanizado tamb\u00e9m merecem aten\u00e7\u00e3o, visto que s\u00e3o estrat\u00e9gias que a gest\u00e3o em sa\u00fade pode empregar voltadas para a promo\u00e7\u00e3o de maior efici\u00eancia e com impacto direto nos custos.<\/p>\n<h2><strong>O que esperar do futuro?<\/strong><\/h2>\n<p>Para o futuro, o entendimento do mercado de sa\u00fade ser\u00e1 a base inicial que as empresas do setor precisar\u00e3o solidificar. Assim como aceitar que a digitaliza\u00e7\u00e3o chegou para ficar, inclusive nos fluxos de trabalho, registros de sa\u00fade dos pacientes e no atendimento.<\/p>\n<p>A regulamenta\u00e7\u00e3o e o gerenciamento de dados deve mudar, assim como ap\u00f3s a experi\u00eancia emergencial, os consumidores estar\u00e3o mais dispostos a experimentar essas modalidades.<\/p>\n<p>Em termos de valor, os custos devem estar bem mapeados e categorizados. Se estes n\u00e3o contribu\u00edrem para uma melhor qualidade do atendimento, como certas despesas administrativas, podem ser reduzidos.<\/p>\n<p>Tamb\u00e9m \u00e9 importante desenvolver mapas de processos de cada atividade na cadeia de presta\u00e7\u00e3o de cuidados ao paciente. Assim como definir o valor de cada uma e estimar o tempo para cada processo.<\/p>\n<p>\u00c9 importante pensar sobre essas quest\u00f5es fundamentais agora para tomar as decis\u00f5es de curto e longo prazo. A Designing Sa\u00fade oferece consultoria especializada e pode ajudar a identificar e planejar o futuro da sua institui\u00e7\u00e3o, colocando-a \u00e0 frente das oportunidades do mercado de sa\u00fade.<\/p>\n<p>Entre em contato conosco para saber mais!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O novo coronav\u00edrus (Covid-19) criou n\u00e3o apenas uma crise sanit\u00e1ria, como tamb\u00e9m econ\u00f4mica. O mercado de sa\u00fade, geralmente, \u00e9 imune a&#8230;<\/p>\n","protected":false},"author":1024,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como o mercado de sa\u00fade pode lidar com os custos ap\u00f3s crises? - Designing Sa\u00fade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o mercado de sa\u00fade pode lidar com os custos ap\u00f3s crises? - Designing Sa\u00fade\" \/>\n<meta property=\"og:description\" content=\"O novo coronav\u00edrus (Covid-19) criou n\u00e3o apenas uma crise sanit\u00e1ria, como tamb\u00e9m econ\u00f4mica. O mercado de sa\u00fade, geralmente, \u00e9 imune a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/\" \/>\n<meta property=\"og:site_name\" content=\"Designing Sa\u00fade\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/designingsaude?_rdc=1&amp;amp%3bamp%3bamp%3bamp%3bamp%3bamp%3bamp%3bamp%3bamp%3b_rdr\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T23:46:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-02T15:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sites.hostgrano.com.br\/designingsaude\/wp-content\/uploads\/sites\/7\/2020\/10\/file-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"grano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"grano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/\"},\"author\":{\"name\":\"grano\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/#\/schema\/person\/1b0b2aa6e74b46d489f20ede9800ff63\"},\"headline\":\"Como o mercado de sa\u00fade pode lidar com os custos ap\u00f3s crises?\",\"datePublished\":\"2020-10-01T23:46:11+00:00\",\"dateModified\":\"2021-07-02T15:05:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/\"},\"wordCount\":549,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/#organization\"},\"articleSection\":[\"Futuro e tend\u00eancias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/\",\"url\":\"https:\/\/sites.hostgrano.com.br\/designingsaude\/2020\/10\/01\/como-o-mercado-de-saude-pode-lidar-com-os-custos-apos-crises\/\",\"name\":\"Como o mercado de sa\u00fade pode lidar com os custos ap\u00f3s crises? 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